Value Proposition: "Branding and Designing for Competitive Edge"

This course will discuss the importance of defining your company’s core capabilities to clearly define the value proposition to potential clients and ultimately what will lead to the big sale.

Learning Objectives:

• Defining core capabilities and competitive advantage
• Communicating the business value proposition
• Creating effective capability statements and business profile
  
  

Expected Outcome:
Articulate to prospective customers benefits of selecting company for service

Who Should Attend:

• Business Owners
• CEOs